Ruth Jarman: Japan Internationalization Pioneer

Show Notes

Get ready for 32-year Japan entrepreneur Ruth Jarman. She is the founder of Jarman International, a company assisting Japanese destinations and organizations connect with foreign visitors through customized marketing, curated business strategies, and training programs to help them grow and globalize. Or as Ruth likes to say "helping Japan ease into the international age". She is full of infectious energy and passion, and has a lot of great stories. Together we share many laughs, unique insights, and of course a couple beers at The Rigoletto in Shibuya. Other highlights from our conversation:

How a Japanese superhero TV program first got her into Japanese
Japan as a destination is bursting with "content"
Japanese as hosts, need to understand that foreigners (guests) are probably nervous with interactions, and not the other way around
Why she promotes destinations which are very diverse and distant from each other
Discovering the hidden jewels of Kobayashi City which convinced her to represent them
Amazing story of Japanese Caviar
How she creates top-of-mind awareness for her destinations with inbound tourists
Japanese denim is a good example of Japanese cultural modesty
Discuss "High-Context" communication styles

gugu Sleep Company https://gugu.jp
Jarman International https://www.jarman-international.com
Ruth Jarman https://www.linkedin.com/in/ruthjarmanjapan/
All Ruth's books at Amazon ルース・ジャーマン
Kobayashi City https://kobayashi-machi.com/en/
Home of Japanese Caviar https://www.japantimes.co.jp/
The Rigoletto Shibuya https://rigoletto/shibuya