Consumerism Episodes

Everything you ever wanted to know about the grocery & convenience store business in Japan with Haribo Japan President, Paul Craft. He is an expert on Japan's packaged consumer goods market. Paul started his Japan career 13 ...

Deanna Elstrom is a veteran brand marketer, brand strategist, and consumer insights specialist. She has recently launched her own company called Somi Insights, where she combines her love of branding with a fascination of how...

This episode we discuss fashion in Japan and premium dog food. Not two topics often mentioned in the same sentence, but very related to today's guest Mr. Loic Bizel. Loic started his own fashion consulting business in Tokyo n...

This episode I sit down with Dominic Carter, an expert on Japan market entry, market research, and branding. Dominic shares great insight, knowledge, and current research results, for anyone working in Japan or looking to exp...

Mary Reisel is an applied anthropologist, who has lived in Japan for nearly 20 years. Her main area of expertise is consumer psychology. She is also a PhD. candidate from Meiji Gakuin University and her dissertation is on Ja...

Timothy Connor, is a successful, long-term Japan resident. we discuss in-depth, retail in Japan and how his business Synnovate, specifically his new concept "Responsive" is helping companies adopt a more customer-centric focu...

Originally from Bavaria, it was not coincidental that Chris and I shared "German" beers at the new and increasingly popular beer restaurant Schmatz for this conversation. Chris Thoma is an amazing guy with amazing stories, a...

If you are interested in Brand Marketing you will love this episode of Business & Beers. I sit down for beers (and martinis) with marketing guru Mr. Per Rasmussen. For the past 30 years, Per has been either, head of …